Dior’s new boutique offers a Paris-inspired experience in Orange County, showcasing fragrance, skincare, makeup, and couture collectibles.
Christian Dior Parfums has officially opened its new U.S. flagship boutique at South Coast Plaza, bringing the spirit of 30 Avenue Montaigne to Southern California in an immersive fragrance and beauty experience.
The boutique is designed to reflect the elegance and codes of Dior’s Parisian heritage, combining marble, gilded metal, and refined fabrics in a sleek, luminous setting. Inspired by Dior’s original couture house and modernized with a West Coast sensibility, the space centers on discovery, personalization, and craftsmanship.
At the heart of the new boutique is a fragrance atelier guided by Dior Perfume Creation Director Francis Kurkdjian. A highlight is La Collection Privée Christian Dior, the brand’s signature fragrance collection designed as olfactory silhouettes tied to couture sensibilities. Customizable fragrance trunks, caps, and accessories, as well as sunglasses, jewelry, and signature Mitzah scarves, round out the offering.
The boutique also features Dior’s “Exceptional Pieces,” limited-edition creations co-designed with artists and artisans. U.S. exclusives include Miss Dior by Eva Jospin, Cannage Trinité Nacré Coffret by Nada Debs, and L’Or de Vie by Aristide Najean — each available in numbered collector editions. Core fragrance icons such as Miss Dior, J’adore, Sauvage, and Dior Homme are also prominently featured.
In skincare, Dior showcases the latest in science-backed formulas including L’Or de Vie, Dior Prestige, and Dior Capture. A consultation alcove equipped with high-tech diagnostic tools offers personalized skincare experiences.
A vibrant makeup zone channels the backstage energy of Dior runway shows, with a display bar featuring products curated by Peter Philips, Creative and Image Director for Dior Makeup. Highlights include Rouge Dior, the Dior Forever line, and Dior Backstage favorites, displayed alongside runway footage to bring editorial inspiration into the shopping experience.
Clients can further personalize their visit with exclusive “Dior Moments to Your Measure” services, one-on-one appointments designed to elevate the boutique experience with tailor-made product discovery and consultations.
The South Coast Plaza opening marks Dior’s latest push to merge retail innovation with couture storytelling — reinforcing its status not just as a beauty destination, but as a fully immersive brand universe.
