Louis Vuitton expands its customisation services with enhanced Mon Monogram offering
Louis Vuitton continues its long-standing tradition of personalisation with the latest evolution of its Mon Monogram service. The practice of customising products has been a defining feature of the brand since its founding, originally developed to distinguish travel trunks from those of other travellers.
The customisation of trunks served both a practical and aesthetic purpose, offering a unique visual identity to each item. This practice has remained central to Louis Vuitton’s approach, as demonstrated by historical pieces like the Gaston-Louis Vuitton Steamer bag from 1901 and a 1911 trunk designed for couturier Paul Poiret, which bore his name in large painted lettering. In the 1920s, a dedicated personalisation service allowed clients to create their own monogram, further embedding the practice into the brand’s identity.
In 2008, the company introduced a reimagined customisation service, inviting clients to add their personal touch to Louis Vuitton items. The Mon Monogram offering, introduced at that time, has now been expanded to include more models and design options. The service caters to a broad audience with a range of unisex items including travel bags, rolling luggage, city bags, small leather goods and accessories. All items are made to order and crafted by artisans in France.
The updated Mon Monogram service is available through digital platforms and in-store locations. It now includes a wider variety of customisation options such as new colour palettes, typefaces, stripe designs and vintage-style patches. These patches, inspired by design eras like the Belle Époque and Art Nouveau, can be grouped and arranged in multiple configurations. Eligible items for this service include the Keepall, Horizon, Trio Poche Toilette Monogram, Christopher backpack, OnTheGo Monogram, and passport cover, among others.
Clients begin the customisation process by selecting a product and then choosing from the new colour options for initials and stripes. The use of vintage-style patches adds further possibilities for personalisation, offering a modern take on classic design elements. Each finished product is intended to be one of a kind.
To ensure durability and vividness, the manufacturing process involves three-layer digital printing. Once an order is placed, delivery is completed within approximately three weeks.
The Mon Monogram service is positioned as a lasting form of craftsmanship. “A bold stripe for the adventures that shaped you; initials representing someone held dear,” the company states. Whether purchased for oneself or as a gift, the customised pieces are presented as meaningful and enduring.
Louis Vuitton plans to continue developing this service by introducing a wider selection of materials, models and motifs in future updates.
