Shot at Villa Erba, the campaign captures freedom of movement and Italian elegance
TUMI debuts the next chapter of its “Uncompromisingly Light” campaign today with the launch of 19 Degree Lite, its lightest hardside travel collection yet. The campaign stars global brand ambassador and McLaren Formula 1 driver Lando Norris, who brings his signature ease and precision to the spotlight.
Filmed in the breathtaking surroundings of Lake Como and directed by Keane Pearce Shaw with photography by Emma Panchot, the campaign captures Norris exploring the grounds of Villa Erba and navigating the region’s winding streets. The film emphasizes the effortless movement enabled by TUMI’s meticulous engineering—from featherweight zippers to lighter dual wheels.
“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,” shared Norris. “Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it’s an experience I won’t soon forget.”
TUMI’s Creative Director Victor Sanz added, “19 Degree Lite reflects our ongoing commitment to designing elevated travel solutions that merge performance with elegance. Lando’s seamless motion and grace—both in racing and in life—make him the ideal embodiment of this collection’s spirit.”
The 19 Degree Lite collection includes two carry-ons and two packing cases, ranging in price from $795 to $995 USD. Available in core shades like Blush, Titanium Grey, and Black Graphite, the line also introduces seasonal tones Amber and Cobalt.
The campaign also features styles from TUMI’s celebrated TUMI | McLaren collection in a sleek new “Super Grey” hue, alongside staples from the Harrison, Alpha Bravo, and Turin lines.
Now available worldwide and online at TUMI.com, 19 Degree Lite invites travelers to experience a new standard of weightless mobility. Behind-the-scenes content and exclusive features can be found on TUMI’s social channels @TUMITravel.
