Highlighting Self-Expression and Style in Women’s Basketball
Coach’s latest campaign puts five breakout WNBA rookies front and center: Paige Bueckers, Sonia Citron, Kiki Iriafen, Aneesah Morrow, and Hailey Van Lith. More than just a style story, it’s a pointed celebration of individuality and courage—core values the brand has been leaning into with increasing clarity.
Shot at the historic Jersey City Armory, the campaign features portraits and direct-to-camera reflections, giving each athlete the space to express how personal style shapes their confidence. From off-court presence to game-day rituals, the thread is clear: what you wear is part of who you are.
“This new chapter is a continuation of our partnership with the WNBA and these boundary-breaking athletes who embody our ethos of courageous self-expression,” said Joon Silverstein, Coach’s chief marketing officer. “We’re proud to platform their stories to inspire a broader audience to express their full selves, to challenge what’s expected—and to collectively redefine what’s possible.”
Each player worked with Coach creative director Stuart Vevers to style pieces from the Fall 2025 collection, including the Tabby, Empire, and Brooklyn bags. The result is more than a lookbook—it’s a snapshot of emerging power, both in sport and in self-presentation.
By spotlighting rising talent in women’s basketball, Coach positions itself not just as a brand that dresses icons, but one that helps shape them.
