Louis Vuitton Invites Viewers Into Virtual World
A recent collaboration with Snap, the technology and social media company behind the popular messaging app Snapchat, saw Louis Vuitton utilizing the latest in augmented reality technology to bring their distinctive worlds to life.
At the Crafted For Luxury event, Snap revealed the first augmented reality experience designed for its AR glasses, known as Spectacles. For its part, Louis Vuitton took the opportunity to celebrate the rerelease of its fragrance Sun Song, from the Les Parfums de Cologne collection. On screen, glowing, peach-colored monograms float in the viewer’s warmly tinted gaze. Palm trees surround an illuminated bottle of perfume.
Throughout the immersive experience, users are invited to interact with the fragrance’s key ingredients, exploring the perspective of master perfumer Jacques Cavallier Belletrud’s development process of the scent, which features notes of lemon, orange blossom, petitgrain, and neroli.
Snapchat currently enables luxury brands to reach a global audience of over 256 million users. Through such collaborations as this event, brands can deepen their relationship with a new generation of young, tech-savvy consumers as they embrace new technologies.
