Highly anticipated NikeSkims line still expected to debut later this year
Key Takeaways:
- NikeSkims Delayed: The debut collection has been postponed due to production issues, with no new release date confirmed.
- High-Stakes Partnership: The collaboration is a strategic move for Nike to revive its women’s business and for Skims to expand into activewear.
- Unusual Setback: The delay is surprising given both brands’ resources—and especially in contrast to Nike’s smooth rollout with Jacquemus.
- Investor Pressure Builds: Nike’s stock continues to slide, heightening anticipation ahead of its June 26 earnings report.
Nike has delayed the release of its new women’s line with Skims, expected to include training footwear, apparel, and accessories. Initially expected to launch this spring, the debut collection is now on hold due to production issues. A release is still planned for later this year, though no specific timeline or product details have been confirmed.
The line—NikeSkims—marks a significant partnership for both companies. For Nike, it represents a high-stakes move to revive momentum in its women’s business, a segment that has underperformed in recent quarters. Skims, meanwhile, gains an opportunity to expand into activewear by aligning with the world’s largest sportswear company.
The delay comes as Nike faces increased scrutiny from investors. The brand’s shares fell by 0.5% on the day news of the postponement surfaced and are down more than 20% this year—significantly underperforming the broader market. CEO Elliott Hill, who returned from retirement last year to lead the company, had previously told investors the collection would launch by the end of Nike’s fourth fiscal quarter in May.
While Nike has assembled a dedicated team for the collaboration—including employees from both companies and new hires—the brand is still recruiting designers, indicating the project is still in active development. The delay is somewhat surprising given the scale and resources behind both brands, particularly Nike’s vast production infrastructure and Skims’ proven ability to execute tightly timed launches. Notably, no such delays occurred with Nike’s earlier collaboration with Jacquemus, which raises questions about what exactly is slowing this rollout.
The stakes for Nike are considerable. NikeSkims isn’t just a collaboration—it’s a strategic attempt to reconnect with younger consumers and regain cultural traction in a highly competitive activewear landscape. All eyes will be on the brand’s June 26 earnings report for further updates.