Vivienne Westwood Fall 2025 Ad Campaign

Review of Vivienne Westwood Fall 2025 Ad Campaign by Creative Director Dovile Drizyte and Photographer Juergen Teller with models Alesya Kaf, Alton Mason, Bethany Nagy, Sakua Kambong, Sasha Wodniy, and Yasmin Wijnaldum

Shot immediately after the Paris runway show, Vivienne Westwood’s Autumn-Winter 2025/26 campaign channels the chaotic, post-performance energy of the backstage. Under the creative direction of Andreas Kronthaler and photographed by longtime collaborator Juergen Teller, the campaign features models Alton Mason, Alesya Kaf, Bethany Nagy, Sakua Kambong, Sasha Wodniy, and Yasmin Wijnaldum. With styling by Sabina Schreder and creative direction from Dovile Drizyte, it deliberately breaks from polish, and instead captures the frayed adrenaline of a just-finished show.

Set in what appears to be a backstage storage room, a scratched wooden table used as a backdrop, AV equipment, and a worn-down office chair form a stage of their own—one that feels equally archival and theatrical. The space evokes both the glamour and grit of the fashion world with a distinctly intimate feel. The visible camera glare and casually tilted angles underscore the candid atmosphere of the scene. This is not fashion from a distance, it is fashion breathing, still sweating, caught just after the curtain falls.

The collection’s use of British fabrics—Harris Tweed, Scottish tartan, and wool from Yorkshire—grounds the campaign in texture and tradition. But that tradition is subverted through silhouettes that lean into the theatrical: draped, oversized, and often asymmetrical. There is a deliberate sense of exaggeration and play, a distortion of classic forms that pays homage to icons like Cary Grant, Brigitte Bardot, Gertrude Stein, and Prince.

Casting plays a vital role in reinforcing the campaign’s emotional register. The models wear fatigue like a costume and an attitude, exuding a mix of disaffection, reflection, and bravado. It is a glimpse into the space where performance lingers just past its end. Even the Cisco Engage poster faintly visible in the background of certain shots becomes an accidental prop—hinting, perhaps, at the corporate specters that quietly haunt creativity and artistry.

What emerges is a campaign that captures not just clothes, but a feeling—a ghostly echo of a show, a sense of what it means to both play and be played. “All the world’s a stage and all the men and women merely players,” Kronthaler quotes from Shakespeare—and here, we see the players not just in costume, but in character, still inhabiting the world they’ve just performed. The lines between model and persona, photographer and subject, even setting and stage, dissolve beautifully.

Vivienne Westwood’s Autumn-Winter 2025/26 campaign is a triumph of spontaneity, theatre, and subtext. It doesn’t simply extend the show—it deepens it, capturing the poetry of fashion’s in-between moments with a rare, unfiltered clarity.