In an industry grappling with global uncertainty, Brunello Cucinelli remains a study in quiet confidence
The Italian luxury house posted a 10.2% increase in sales during the first half of 2025, reinforcing its long-term growth trajectory and commitment to craftsmanship-driven business. With full-year projections holding steady at 10% growth and a slight uptick in profitability, the brand’s measured strategy stands in contrast to more reactive industry peers.
Founder Brunello Cucinelli emphasized his commitment to Italy, both in taxes and production. “We are serious Italian entrepreneurs who believe in high-end craftsmanship and quality. We will never move our company to tax havens,” he said, reinforcing the brand’s values amid shifting industry practices.
Geographically, growth was led by Asia—up 12.5% to €195.7 million—while the Americas and Europe posted gains of 8.7% and 10%, respectively. The company noted that recent U.S. tariffs may raise prices stateside, but consumer demand remains stable.
Retail and wholesale channels advanced in lockstep, each posting over 10% growth. Multibrand partnerships remain crucial, with strong wholesale orders for the men’s Spring 2026 collection and continued investment in the women’s side, which will debut during Milan Fashion Week in September.
With a major factory expansion in Solomeo and new manufacturing sites planned in Penne and Gubbio, the company is laying the groundwork to support its ambitious goal of doubling turnover by 2030. In an era of cautious consumerism, Brunello Cucinelli is positioning Italian craftsmanship and brand depth as its enduring advantage.