Church's Fall 2025 Ad Campaign

Review of Church Fall 2025 Ad Campaign by Creative Director David James with model Theo James

Church’s enlists Theo James for its Fall/Winter 2025 campaign, presenting a series of cinematic stills that blend heritage craftsmanship with subdued masculinity. The campaign spotlights James in a sequence of close-up and wide-angle portraits, each emphasizing the rich textures and silhouettes of the new footwear collection. Against soft studio lighting and minimalist backdrops, the shoes take center stage—monk straps, oxfords, and chunky-soled boots rendered in polished leathers and earthy tones. Each image captures a moment of quiet poise: James seated, standing, or glancing downward, projecting an understated elegance in keeping with the brand’s DNA.

Visually, the campaign leans on close cropping and controlled color palettes to reinforce intimacy and refinement. Though not particularly groundbreaking in concept, the consistency of mood and visual language feels intentional. James brings a grounded presence to the frames—stylish without overt performance—lending credibility to Church’s continued push toward a younger luxury audience without sacrificing its British shoemaking heritage.

The result is a restrained, confident campaign that relies on subtle cues: polish, posture, and prestige.