Italian Luxury Brand Collaborates with RAK Properties and SIE Group for Exclusive Beachfront Project in the U.A.E.
Giorgio Armani’s fashion label has announced its entry into the branded residential market with a new development planned for the coastline of Ras Al Khaimah in the United Arab Emirates.
The venture, titled Armani Beach Residences Ras Al Khaimah, is being executed in partnership with RAK Properties and SIE Group. This marks a significant step in the brand’s expansion into lifestyle experiences and highlights Ras Al Khaimah’s emergence as a premium destination for upscale waterfront living.
Armani and his team will lead the architectural direction of the project. The design will reflect Armani’s well-known minimalist and refined style, with the development offering direct private beach access. The residences, comprising a limited number of villas and apartments, are planned to provide uninterrupted views of both the Arabian Gulf and the nearby Jebel Jais mountains.
Commenting on the announcement, Giorgio Armani stated: “New projects related to living fascinate me because I can bring the way of thinking of haute couture, that is, the use of precious materials and unique, tailored creations, into the space where we live.”
The project will feature tailored indoor and outdoor amenities for residents, including a private members-only beach club. Residents will also gain access to an exclusive range of Armani Group offerings, such as private experiences, event access, concierge services, and international privileges.
The launch of Armani Beach Residences also coincides with three major anniversaries for the brand: 50 years since the founding of Giorgio Armani, 25 years of the Armani/Casa division, and 20 years of the Armani Privé haute couture line.
