The brand recorded its fourth year of double-digit growth
Victoria Beckham Ltd. reported strong financial results for fiscal 2024, with revenue climbing 26 percent to £112.7 million ($151.8 million). It marked the company’s fourth consecutive year of high double-digit growth, driven by gains across both fashion and beauty.
Adjusted EBITDA rose 22 percent to £2.2 million, compared with £1.8 million in 2023. The brand noted it still recorded a small operating loss, though significantly reduced from previous years, and said it remains on track to reach long-term profitability.
The company credited momentum across its core categories: fashion, beauty, and expanding wholesale channels. Sales were boosted by bestsellers including crepe dresses, relaunched denim, and expanded leather goods, while its beauty division saw strong performance across makeup, skincare, and fragrance. Its Satin Kajal Liner, for example, continued to dominate in eye makeup, with one unit sold every 30 seconds.
Leadership pointed to strategic investment and restructuring in 2024 as key to positioning the brand for future growth. CEO Sybille Darricarrère Lunel, who joined in July from Dior Couture, said: “Our 2024 performance reflects disciplined execution and a sharpened focus on product excellence. We are building a modern luxury house with global resonance and a strong foundation for sustained profitability.”
Looking ahead, the company plans further expansion in 2025, including its first foundation launch, expected to strengthen the skincare-backed complexion category to more than 20 percent of sales by year-end. Wholesale growth remains central to the strategy, with more than 130 new doors slated to open globally by 2025, bringing its network to 200.
The year also saw milestones in brand visibility, with Beckham’s fragrance launch, 21:50 Rêverie, and the announcement of a Netflix documentary chronicling her journey as a designer. Backed by investment from NEO Partners, the business is positioning itself as a diversified luxury house, balancing fashion heritage with rapid beauty growth.