A-Cold-Wall Fall 2025 Ad Campaign

Review of A-Cold-Wall* Fall 2025 Ad Campaign by Photographer Stanley Everest and Videographer Lucien Parsons with models Jonah and Noah Bates

For Fall 2025, A-Cold-Wall* trades in warmth for weathering. Shot against the industrial outskirts of the city, the campaign captures the brand’s signature dialogue between human and structure, intimacy and distance. The images—cool, nocturnal, and faintly metallic—are sculpted in that signature Samuel Ross tonality: raw yet precise, as if function itself had acquired emotional weight.

The campaign video echoes this duality. Two frames—one above, one below—play in simultaneous tension, flickering between shots of models and brutalist architecture. The result is almost architectural itself: a meditation on form and function, split between the organic and the engineered. The sound design, a low ambient drone, underscores the tension of this doubled reality—part industrial hum, part existential whisper. It’s not a campaign that invites comfort; rather, it situates the viewer in the emotional climate of modernity—cold, fractured, and quietly resilient.

Visually, the collection leans on A-Cold-Wall*’s enduring codes: sculptural outerwear, weatherproof textures, and muted tones disrupted by occasional shocks of color. A shearling jacket feels like insulation against the void; a ribbed knit over an orange tee offers both rhythm and heat. Lighting is crucial here—the kind of diffused blue hour glow that makes the garments feel lived in but unsentimental. It’s moody, yes, but not performative; the melancholy feels earned, not styled.

There’s a cinematic chill to the work—something almost post-human in the way the models interact (or refuse to). They’re observed, not posed, absorbed into the geometry of their environments. That restraint aligns beautifully with the brand’s core message: design as mediation between man and material, body and boundary. The campaign succeeds because it never tries to thaw its own atmosphere; its power lies in its refusal of warmth. It is winter as philosophy, not season.

If the collection’s visuals verge on austere, it’s a deliberate austerity—one that leaves room for interpretation. The viewer might find poetry in the concrete or isolation in the fabric folds. Either way, the message is crystalline: resilience can be beautiful, even when it’s cold.

A-Cold-Wall* Fall 2025 is, in essence, a study in survival—not through sentiment, but through structure. It asks: what remains when the light fades? And answers, softly: texture, shape, and a sense of purpose that refuses to disappear.