Review of Prada Fine Jewelry ‘Couleur Vivante’ 2025 Ad Campaign by Creative Director of Prada Miuccia Prada & Raf Simons with Creative Director Ferdinando Verderi with Photographer David Sims and Talent Amanda Gorman, Maya Hawke, Kim Tae-Ri
Prada’s latest fine jewelry chapter, Couleur Vivante, is a study in chromatic contradictions — a quiet rebellion waged in gemstones. Under the creative direction of Miuccia Prada and Raf Simons, with Ferdinando Verderi shaping the campaign’s creative vision and David Sims behind the lens, the house presents a refined meditation on color, contrast, and the shifting language of luxury. The cast — Amanda Gorman, Maya Hawke, and Kim Tae-Ri — embody the campaign’s balance of intellect, artistry, and cinematic presence, each face framed like a jewel, each jewel elevated into near-mythic focus.
The imagery is disarmingly simple yet charged with intent. Shot in stark monochrome, the portraits function almost like blank canvases, later veiled with translucent washes of color that echo the hues of the jewelry itself. Drop earrings, solitaire rings, rivière necklaces, and line bracelets appear suspended, liberated from convention, as if floating around the talents’ serene expressions. It’s a visual sleight of hand that highlights the jewels’ intensity without noise or excess. The slicked-back hair, near-bare faces, and minimal styling reinforce this restraint — a sophisticated clarity that lets color itself, and the individuality of each stone, become the true protagonist.
The strength of Couleur Vivante lies in this paradox: a campaign both understated and bold. Prada takes a timeless visual trope — black-and-white portraiture — and destabilizes it with bursts of gemstone hues, making color feel like a radical intervention. It’s luxury stripped to its essence yet unsettled by its own insistence on unpredictability. Where many fine jewelry campaigns lean into overt opulence, this one feels more like a philosophical proposition: beauty not as adornment, but as interrogation.
Ultimately, this is Prada doing what Prada does best: unsettling the codes of luxury through radical simplicity. It’s a campaign that whispers rather than shouts, trusting its audience to lean in and listen closely. If color is the language here, then Prada’s dialect is sharp, nuanced, and insistently alive.
Prada Creative Directors | Miuccia Prada, Raf Simons
Creative Director | Ferdinando Verderi
Photographer | David Sims
Talent | Amanda Gorman, Maya Hawke, Kim Tae-Ri