Stuart Weitzman Fall 2025 Ad Campaign

Review of Stuart Weitzman Fall 2025 Ad Campaign with Photographer Ned Rogers with Talent Emma Chamberlain, Ilana Glazer, Ashley Graham

New York has long been a city of paradox—chaotic yet poised, crowded yet solitary, relentless yet inspiring. Stuart Weitzman’s Fall 2025 campaign, Stuart Weitzman New York, seeks to capture that rhythm through a trio of new global ambassadors: Emma Chamberlain, Ilana Glazer, and Ashley Graham. Shot by Ned Rogers, with styling by Gabriella Karefa-Johnson and contributions from set designer Mary Howard, hairstylist Mustafa Yanaz, and makeup artist Fulvia Farolfi, the campaign unfolds as both a love letter to the city and a study of women who thrive within its shifting energies.

The visual narrative situates Chamberlain, Glazer, and Graham in recognizable New York settings—the New-York Historical Society on the Upper West Side, as well as Park and Fifth Avenues on the East Side. Rogers’ lens resists over-sentimentality, instead grounding the women in an urban reality that feels simultaneously elegant and unscripted. The decision to cast figures from diverse corners of culture—digital media, comedy, activism, and fashion—underscores the campaign’s theme of ambition and self-definition. Each woman brings her own texture: Chamberlain’s disarming candor, Glazer’s sharp wit, and Graham’s commanding presence. Together, they illustrate a New York state of mind that is neither monolithic nor neatly packaged, but complex, resilient, and aspirational.

At the core of the imagery is the newly expanded VINNIE Sculptural Collection. These boots, booties, and pumps are an evolution of Stuart Weitzman’s minimalist design codes, translated into sharp silhouettes that balance architectural precision with wearability. From the 100-mm wrap-up pump to the 85-mm knee-high boot, the collection demonstrates the brand’s continued commitment to merging sensuality with structure. Complementing the footwear, the campaign also debuts styles from the eyewear line created with Safilo Group—sleek cat-eyes with metallic accents that echo the sculptural quality of the shoes. It is a cohesive wardrobe language: strong lines softened by practical detail.

The campaign’s strengths lie in its ability to link product with personality. Chamberlain, Glazer, and Graham are not simply faces; they are embodiments of the metropolitan narrative Stuart Weitzman wants to tell. By positioning these women in dialogue with New York itself, the campaign suggests that style is not just about what is worn but about how one moves through a world of constant performance and reinvention. Yet, while the settings root the imagery in the city, one could argue there is room for a bolder exploration of urban grit—the subway platforms, the late-night bodegas, the rain-slicked sidewalks—that might have pushed the “ode to New York” into more unexpected territory.

Still, the restraint feels intentional. Rather than romanticize or dramatize, the campaign leans into an understated sophistication that reflects Stuart Weitzman’s broader identity: luxury that is sleek, modern, and quietly powerful. The choice of ambassadors makes clear that the brand is not chasing youth or status alone, but aligning with voices that shape contemporary culture across mediums.

In the end, Stuart Weitzman New York succeeds in distilling a complex city into a series of sharp, elegant frames. Like New York itself, the campaign is less about perfection than presence—a reminder that style thrives in the balance between chaos and calm. After all, in a city where ambition is its own accessory, the right pair of sculptural heels may be as essential as the cab that finally arrives when you least expect it.