Agency strengthens European network as talent representation grows in cultural and commercial influence
The Lede Company has launched its Talent division in Paris, a move that extends its European footprint and positions the agency to play a larger role in shaping global talent strategies. The Paris opening follows the introduction of the Talent division in London earlier this year, establishing a continental hub for the agency’s operations.
Founded in the United States, The Lede Company is structured around two divisions: Talent, which manages public image and representation for personalities, and Brand, which focuses on strategic PR, entertainment marketing, events, and influencer engagement. With offices in Los Angeles, New York, and London already in place, Paris becomes the latest addition to its network and underscores the agency’s model of combining talent representation with brand strategy across markets.
The Paris office is intended to support brands in creating culturally relevant talent strategies, champion local talent with international visibility, and provide continuity for Lede-represented talent working on projects across Europe. Its collaborations illustrate this scope: Pharrell Williams with Joopiter, Lego, Evian, and the Vatican Concert; Halle Berry and Nicole Kidman during the Cannes Film Festival; and Asap Rocky during his fashion shows in Paris. These examples show how the agency operates at the intersection of celebrity, culture, and commerce, a space increasingly central to fashion and entertainment.
Leadership in Paris will be shared by Olivier Bourgis, President, and Carlos Freixeda, who has been appointed Senior Vice-President of Global Communications and Marketing for both The Lede Company and Ritual Projects. Their remit spans brand partnerships, event opportunities, media relations, public image consulting, and representation during Europe’s most visible cultural and industry events.
The expansion arrives at a time when talent strategy has become a core component of how brands connect with consumers. Paris, long a global capital for fashion and culture, offers proximity to European luxury houses, major festivals, and cultural institutions. Establishing a permanent base there signals the agency’s intention to anchor its global vision in a market that influences both industry direction and public perception.
By combining international reach with local expertise, The Lede Company aims to build campaigns and partnerships that resonate across audiences while amplifying the individuals who shape contemporary culture. Its Paris office extends a model already active in the United States and London, further positioning the agency as a player in the evolving communications landscape where talent, brands, and media converge..