The British designer teams up with Eva Mendes for a playful, interactive online fashion experience blending campaign, Q&A, and conscious shopping.
Stella McCartney is going live—and shoppable. Launching Shop With Stella, a new digital-first fashion series, the designer debuts her Winter 2025 collection, Laptop to Lapdance, in an immersive format co-hosted by longtime campaign star Eva Mendes.
Streaming exclusively on stellamccartney.com, the experience blends trunk show, QVC energy, and sitcom flair. Set in a fictional STELLACORP office, Mendes and McCartney style day-to-night looks while walking viewers through sustainable innovations and standout pieces—including strong-shouldered dresses, Savile Row tailoring, laptop-ready Ryder totes, and square-toed heels. The collection features 96% conscious materials and introduces a new vegan snakeskin made from mycelium.
The event includes an exclusive online Q&A with McCartney, inviting the global audience to ask questions and shop looks directly as they appear onscreen in real time. It’s a bold new frontier for digital luxury—and a format that fuses storytelling, tech, and commerce in Stella’s signature sustainable style.
