Marc Jacobs Resort 2025 Ad Campaign

Review of Marc Jacobs Resort 2025 Ad Campaign with models Iris Law, Dara Allen, and Stevie Sims

Marc Jacobs unveils its Resort 2025 campaign, “Give Marc, Get Joy,” starring Iris Law alongside Dara Allen and Stevie Sims. Shot through a lens of playful rebellion, the campaign continues the brand’s season-long exploration of JOY—first introduced for Fall 2025—while reimagining the holiday season as an exercise in individuality and self-expression. Marc Jacobs certainly does quirky glamour, downtown energy, and a touch of unapologetic attitude best.

The visuals embrace a heightened sense of festive eccentricity. Sequined knits, metallic accents, and plush faux-fur textures create a tactile world that feels both celebratory and intimate. Law, a longtime muse for the brand, anchors the imagery with her distinctive mix of irreverence and vulnerability, embodying the campaign’s message of authentic self-expression. There’s no single narrative arc; rather, a mood of curated spontaneity blurs the line between party dressing and personal ritual. The result is a portrait of the Marc Jacobs woman who is inhabiting joy in more of a messy and luminous way.

What works best here is the casting: Law, Allen, and Sims collectively capture the inclusive, personality-driven spirit that Jacobs has long championed. The textures, accessories, and gift-themed styling ground the collection in commerce without sacrificing character. Strategically, it’s a smart extension of the “JOY” messaging into the crucial holiday season, supported by experiential activations like the upcoming Art Basel Miami pop-up. Yet where the campaign falters slightly is in cohesion; its imagery, though striking, feels more like an assortment of lookbook stills than a cinematic whole. More could have been given—perhaps a clearer narrative thread, a sense of movement, or a visual crescendo to match the emotional promise of joy. The theme of “JOY” is present visually but not narratively, leaving the campaign polished but somewhat detached from the emotion it seeks to convey.

The accompanying 15-second film offers a glimpse of motion—a shot of Law leaving the studio and slipping into a white convertible, Cristina Satchel in hand. It adds a note of spontaneity and cinematic flair, though fleeting, reinforcing the campaign’s playful mood while hinting at the freedom and ease the stills only begin to suggest.

“Give Marc, Get Joy” succeeds in reminding us why the brand’s offbeat coolness endures, even if it leaves the viewer wishing for a touch more daring in concept. In a market where brands must push beyond aesthetics to evoke feeling, Marc Jacobs has the opportunity to take this joyful narrative even further.