Review of Louis Vuitton Spring 2026 Men’s Ad Campaign by Creative Director Pharrell Williams with Photographer Oliver Hadlee Pearch with models Callum Turner, Jude Bellingham, Braien Vaiksaar, Mathieu Simoneau, & Silouane V
For the Men’s Spring 2026 Pre-Collection, Louis Vuitton turns their gaze toward pastoral Britain. A landscape of stately gardens, heritage tailoring, and quiet sophistication. Captured by photographer and filmmaker Oliver Hadlee Pearch, the campaign stars friend of the House Jude Bellingham and house ambassador Callum Turner, both emblematic of the collection’s dual identity: rooted in English tradition yet defined by contemporary ease. It’s a vision that reflects Williams’s continued exploration of cultural hybridity, melding the codes of European refinement with global curiosity and play.
The imagery is steeped in British character: models and pedigreed dogs wander through manicured gardens, stone steps, and countryside drives in classic convertibles. The mood strikes a balance between composure and spontaneity—a cinematic ode to leisure, lineage, and understated eccentricity. Styling reveals a conversation between eras: herringbone overcoats and three-piece wool suits meet collared zip-ups and tennis shoes. Accessories like the LV Tilted sneaker and LV Touch leather bags modernize the narrative, while the whimsical inclusion of the pet capsule—complete with Monogram leashes and harnesses introduces both wit and familial warmth.
What works best here is the campaign’s tonal harmony. Pearch’s natural light and measured framing highlight nuanced design language—heritage softened by humanity, luxury grounded in lived experience. Home footage-style videos and portraits create a sense of earnest benevolence. The cast choice is astute: Bellingham and Turner embody a distinctly British charisma that feels effortless rather than performative, and the collectiveness of the Royal British breeds: the Welsh Corgi, English Cocker Spaniel, and Border Collie—enhances the collection’s art historical inspirations. If there’s one restraint, it’s that the campaign’s polished serenity verges on predictability; whereas with Louis Vuitton, one longs for a touch of tension or a flicker of the unexpected. Yet, within its calm lies confidence; an understanding that true refinement doesn’t demand spectacle.
Ultimately, Louis Vuitton’s Men’s Spring/Summer 2026 Pre-Collection reads as a dialogue between heritage and horizon. Pharrell’s interpretation of British style feels less like mimicry and more like translation—decoding tradition into something wearable, warm, and quietly self-assured. In this pastoral chapter, Louis Vuitton redefines modern elegance not as excess, but as instinctive ease.
Louis Vuitton Creative Director | Pharrell Williams
Photographer | Oliver Hadlee Pearch
Models | Callum Turner, Jude Bellingham, Braien Vaiksaar, Mathieu Simoneau, & Silouane V