Review of Burberry Holiday 2025 Ad Campaign with Talent Jennifer Saunders, Naomi Campbell, Ncuti Gatwa, Son Heung-min, Rosie Huntington-Whiteley
For the 2025 holiday season, Burberry returns to its roots with a cinematic ode to British warmth and wit. Set against the backdrop of a snow-dusted London townhouse, brings together a star studded cast led by Jennifer Saunders, Naomi Campbell, Ncuti Gatwa, Son Heung-min, and Rosie Huntington-Whiteley. Photographed with cozy realism and directed with a wink of irreverence, the vignette captures the festive chaos of hosting, gifting, and gathering. It is, at once, a celebration of home and heritage, a continuation of the mission to reassert Burberry as the beating heart of modern British style.
The story unfolds with characteristic British humor: Preparations for a Christmas soirée are interrupted by bursts of laughter, carols, and the arrival of unexpected guests. Each scene feels like a snapshot of seasonal memory as the imagery walks the line between editorial and endearing: the brand’s icons, the trench, the Nova check, and knit—take on a new emotional texture when set against wallpapered rooms and frosted windows. The campaign culminates with a doorstep performance of We Wish You a Merry Christmas, transforming a familiar carol into an anthem of communal joy.
What makes this campaign work is its tonal precision. By blending humor and heritage, Burberry finds authenticity in imperfection: the awkward party moments, the impromptu singing, the slightly chaotic family energy. The casting is inspired, bridging legacy and pop culture: While the campaign is traditional in holiday aesthetics, it succeeds in humanizing luxury, trading aspirational gloss for lived-in warmth. It’s a confident reminder that Britishness, at its best, is both refined and delightfully candid.
In the end, Burberry’s holiday campaign feels like an affectionate homecoming. Beneath the laughter and layering lies a renewed sense of belonging—the brand embracing its cultural eccentricities with sincerity and spirit. With this campaign, Burberry continues to define luxury not through distance, but through nearness: the kind found in familiar rooms, shared jokes, and the enduring comfort of a well-worn scarf.
Burberry Creative Director | Daniel Lee
Talent | Jennifer Saunders, Naomi Campbell, Ncuti Gatwa, Son Heung-min, Rosie Huntington-Whiteley
Location | London