Balenciaga Skiwear 2025 Ad Campaign

Review of Balenciaga Skiwear 2025 Ad Campaign by Photographer and Videographer Aidan Zamiri with models Fama Diop, Joe Bottomer, and Lieke Polak

Balenciaga’s latest Skiwear campaign arrives at a pivotal moment for the house—one that straddles the final echoes of Demna’s era and the anticipation of a new creative vision. Photographed by Aidan Zamiri, the visuals depict a collection steeped in high-performance innovation yet still recognizably Balenciaga in attitude: hyper-functional, oversized, and defiantly urban.

Presented through vivid, cinematic snapshots, the campaign reimagines ski attire beyond the mountain, transplanting alpine sensibility into the rhythm of Parisian life. Models move through city streets clad in thermoregulating outerwear, aerodynamic shapes, and reflective layers that capture light like snow glare. The result feels both futuristic and familiar—a continuation of Demna’s world of displaced luxury, where context is blurred and performance becomes style.

The technical aspects of the collection speak to this duality. Water-repellent shells, Aquazip® closures, Recco® rescue systems, and down-proof membranes embody the precision of performance design, while the exaggerated silhouettes, platform boots, and mirrored accessories echo the brand’s sculptural codes. Accessories such as the Explorer backpack and Le City bag return in fleece-lined suede and bomber-style calfskin—icons of the house reinterpreted through an après-ski lens.

Yet beneath the gleam of techwear and irony, this campaign hints at a quieter shift. It feels less like provocation and more like refinement—a soft landing from years of conceptual intensity toward something sleeker, more wearable, and perhaps more open to reinterpretation. Zamiri’s lens tempers Balenciaga’s usual starkness with motion and lightness, suggesting a future that may prioritize technical artistry over shock value.

As the house stands on the threshold of new creative leadership, Balenciaga Skiwear 2025 captures an in-between moment, a farewell to Demna’s reign of distortion and a preview of what might emerge from its residual energy. Balenciaga remains, as ever, an exercise in contradiction: luxury that resists comfort and a brand learning how to move—gracefully—through change.