Tory Burch Holiday 2025 Ad Campaign

Review of Tory Burch Holiday 2025 Ad Campaign by Photographer Oliver Hadlee Pearch with models Alex Consani and Yasmin Wijnaldum

Tory Burch’s Holiday 2025 campaign steps into the season with a confident blend of glamour and everyday spontaneity. Shot by Oliver Hadlee Pearch at New York’s iconic The Grill, the series reframes holiday style as something lived rather than staged. Instead of presenting a polished fantasy, the imagery captures the reality of December in motion: unpredictable, energetic, and undeniably stylish. It’s a grounded approach that aligns seamlessly with Burch’s evolving vision of modern American luxury.

At The Grill—its lacquered wood, moody light, and mid-century refinement fully on display—the campaign’s world takes shape. The protagonists move through scenes that feel drawn from real holiday momentum rather than editorial construction: carrying a Christmas tree through Midtown, stepping into the heat and hum of a restaurant kitchen, navigating city streets in eveningwear. Pearch’s photography accentuates the interplay between elegance and the pleasantly hectic rhythm of the season, turning each frame into a small study of how glamour coexists with the everyday.

Casting is central to that effect. The pairing at the heart of the campaign brings a comfortable dynamic that adds authenticity to the storytelling. Their gestures and expressions convey a natural sense of timing—playful, warm, and slightly improvisational—which helps the images feel less like holiday tableaux and more like captured moments from a stylish December itinerary. This chemistry is what gives the campaign its most persuasive sense of personality.

Styling sharpens the contrast between refinement and real-life holiday motion. A plush fur coat is paired with the awkward, humorous weight of a winter tree. A gleaming dress looks even more arresting when positioned against stainless-steel ovens and the industrial geometry of a working kitchen. The wardrobe suggests that holiday elegance doesn’t need to be sheltered from the spontaneity of the season—it can participate fully in it. That balance of poise and ease feels distinctly aligned with the brand’s ethos.

Product integration is equally intentional. The Large Romy Bucket Bag anchors layered, cold-weather looks with structure and clarity, while the Pierced Embellished Small Bag finds its moment in the campaign’s more intimate, after-hours scenes. Both accessories feel naturally incorporated, adding rhythm to the visuals without overpowering them. Their presence reinforces how Tory Burch accessories function across the full arc of holiday life—from errands to dinners to late-night detours.

Taken as a whole, the campaign succeeds by presenting the holidays not as a flawless ideal but as a series of unscripted, memorable exchanges. The imagery respects the season’s inherent unpredictability, allowing its glamour to emerge from real interactions rather than perfect staging. It’s a thoughtful interpretation of holiday style that feels modern, inviting, and grounded in lived experience.

In the end, Tory Burch delivers a holiday world that favors genuine energy over ornamentation, resulting in a campaign that feels smart, charming, and strikingly current.