Lanvin Holiday 2025 Ad Campaign

Review of Lanvin Holiday 2025 Ad Campaign by Director & Photographer Chris Lensz with models Bai and Xinyue Zhang

There’s a rare stillness to Lanvin’s Holiday 2025 campaign, a quiet pulse that hums beneath the surface. The house captures that tender in-between moment; the promise of togetherness, suspended between longing and fulfillment. Photographed and directed by Chris Lensz, the campaign distills celebration into something softer, more cerebral. Styled by Léopold Duchemin with set design by Julia Wagner, it feels like a whispered portrait of human connection. The effect is quietly magnetic, affirming Copping’s refined recalibration of the brand toward intimacy and timeless grace.

Each composition feels like a still-life in motion; restrained yet resonant, alive with quiet tension. Lensz captures his subjects, Bai, Xinyue Zhang, and an ensemble cast, in hushed conversation and elegant repose, dressed in velvet, satin, and liquid metallics that shimmer like memory. The lighting is gentle but deliberate, sculpting the scene into tableaux that feel half-remembered, half-imagined. There’s no overt narrative, only gestures: a turned head, a shared glance, the slow rhythm of waiting for celebration. Through these micro-moments, Lanvin suggests that the beauty of the holidays lies not in extravagance, but in the pause that precedes joy.

What sets this campaign apart is its quiet assurance. Rather than chasing the theatricality often associated with the season, Lanvin leans into intimacy and composition. Chris Lensz’s restrained direction invites the viewer to linger; to notice the weight of a gesture or the stillness between subjects. The casting reinforces that same tension between poise and vulnerability, while Léopold Duchemin’s styling underscores Peter Copping’s evolving vision of modern elegance: polished, but never severe. It’s a campaign that whispers rather than declares, and in doing so, captures something profoundly human about anticipation itself.

Here, Lanvin doesn’t shout its message; it exhales it. In embracing silence over spectacle, the house offers something increasingly rare in a holiday campaign: a meditation on presence, patience, and connection. With The Promise of Togetherness, Lanvin transforms the in-between into the sublime—a gentle reminder that the true elegance of the holidays, like love, often begins in anticipation.