Givenchy Spring 2026 Ad Campaign

Review of Givenchy Spring 2026 Ad Campaign by Creative Director Ferdinando Verderi and Photographer Collier Schorr with models Rooney Mara and Paul Simonon

With Friends and Muses, Sarah Burton continues to articulate her new vision for Givenchy through intimacy rather than spectacle. The Spring 2026 campaign—shot by Collier Schorr and styled by Camilla Nickerson—unfolds as a quiet conversation about the people who anchor a creative life. Rather than staging an unattainable fantasy, Burton leans into something more nuanced: the emotional reciprocity between designer, muse, and friend.

The imagery is distilled and immediate. Figures appear in spare rooms and clean corners, without the distraction of props or overt styling theatrics. Every portrait feels deliberately unvarnished, revealing the slight tension of a pose, the weight of a tailored lapel, the pull of a gaze. This stripped-down visual language echoes Burton’s belief in portraiture as a mode of truth-telling—one that respects the imperfections and energies of the individuals who inspire her.

The campaign’s cast reflects that ethos. Anchored by an American actor known for her interiority and a British punk musician and artist whose presence carries decades of cultural resonance, the series bridges two different creative worlds while finding unexpected harmony between them. Schorr’s lens heightens this dialogue: the photographs feel both sharp and tender, capturing stillness without losing vitality. There is a rhythm to the sequencing—moments of tension balanced with moments of ease, suits cut with razor precision softened by gestures that feel disarmingly human.

Burton’s quote crystallizes the sentiment behind the work: “My friends are often my muses, and my muses often become friends.” This blurring of roles—friendship as influence, influence as intimacy—grounds the campaign in something deeper than aesthetics. Under Burton, Givenchy is shifting toward a more personal expression of luxury, one that values character over façade, connection over theatrics.

Friends and Muses is not a loud debut, but a confident one. It signals the emergence of a new Givenchy, rooted in craftsmanship, shaped by community, and elevated by the creative relationships that make fashion feel alive.