Courrèges 'Gifting' 2025 Ad Campaign

Review of Courrèges ‘Gifting’ 2025 Ad Campaign by Creative Director Nicolas Di Felice with Photographer Sam Rock

Courrèges’ 2025 digital campaign, photographed by Sam Rock and creatively directed by Nicolas Di Felice, presents the brand’s festive gifting selection in a series of understated, tightly curated visuals. The imagery highlights iconic pieces such as two versions of the Holy bag, mesh tight boots, leather purses, and the Slogan perfume, all framed within a soft, muted color palette that subtly reinforces Courrèges’ signature modernist aesthetic. The campaign leans heavily on this palette to convey cohesion and sophistication, though the visual storytelling remains minimal, almost meditative, in its approach. Hair by Joseph Rujalte, makeup by Anthony Peel, and set design by Mayckel Hanania contribute to a clean, precise presentation, while production by LOLA ensures a polished, professional finish.

Yet while the campaign’s restraint conveys elegance, it borders on sparseness. There is limited narrative depth, and the assortment of products—though emblematic of the Courrèges universe—feels understated, leaving a desire for a more immersive or inventive exploration of the holiday theme. The campaign succeeds in maintaining a refined visual identity and a cohesive tonal harmony, but it risks feeling more like a catalog than a story-driven experience. Sam Rock’s photography captures texture and color beautifully, yet the minimalistic approach constrains the energy and emotional resonance that a gifting campaign might ideally evoke.

Ultimately, Courrèges’ digital gifting campaign is a study in restraint and subtlety: it communicates the brand’s aesthetic with clarity and polish, but it leaves one wishing for a touch more narrative spark or creative imagination to elevate the festive concept into a truly memorable holida