Altuzarra 'Show Portraits' 2025 Ad Campaign

Review of Altuzarra ‘Show Portraits’ 2025 Ad Campaign by Creative Director Joseph Altuzarra with Photographer Su Mustecaplioglu with models Apolline Rocco Fohrer, Betsy Gaghan, Caitlin Soetendal, Luiza Perote, Rayssa Medeiros

Altuzarra’s Show Portraits arrive with the quiet confidence of a brand that knows exactly who it is—and doesn’t feel the need to announce it loudly. Designed by Joseph Altuzarra and photographed by Su Mustecaplioglu, the series operates less like a traditional post-show campaign and more like a thoughtful pause: a moment to look closely. The hook here is restraint. In an era of maximal messaging, Altuzarra chooses focus, offering portraits that feel composed, deliberate, and refreshingly unhurried.

The imagery is intimate and direct, centering the models—Apolline Rocco Fohrer, Betsy Gaghan, Caitlin Soetendal, Luiza Perote, and Rayssa Medeiros—without theatrical distraction. Mustecaplioglu’s lens is calm but not passive, capturing faces and silhouettes with a sensitivity that feels attuned to fabric, posture, and presence. Styled by Malina Joseph Gilchrist, the clothes are allowed to breathe. Nothing is overworked; nothing feels incidental. The result is a mood that is poised and cerebral, echoing Altuzarra’s long-standing dialogue between structure and sensuality.

There is a subtle psychological charge running through the portraits. Hair by James Pecis and makeup by Hannah Murray reinforce this sense of thoughtful ease—polished, but human. These are not images chasing spectacle; they are images inviting consideration. The women feel self-possessed, not styled into submission, which aligns neatly with Altuzarra’s enduring exploration of modern femininity: intelligent, controlled, and quietly powerful.

From an analytical standpoint, the campaign’s strength lies in its clarity of intention. It understands that not every fashion moment needs to perform. The portraits succeed in reinforcing brand codes—precision, confidence, elegance—without leaning on nostalgia or excess narrative. If there is an opportunity for growth, it may lie in pushing the emotional register just a degree further. The restraint is admirable, but a slightly sharper tension—an unexpected gesture, a fractured composition—could elevate the portraits from refined to unforgettable.

Still, Altuzarra Show Portraits accomplish exactly what they set out to do: they hold space. In doing so, they remind us that fashion imagery doesn’t always need to shout to be heard. Sometimes, the most compelling statement is simply standing still long enough for someone to really look—and Altuzarra gives us plenty worth looking at.