Courrèges "Togetherness" 2026 Ad Campaign

Review of Courrèges ‘Togetherness’ 2026 Ad Campaign by Creative Director Nicolas Di Felice and Photographer Sam Rock with model Lauren Huyskens

Courrèges 'Togetherness Digital' 2026 Ad Campaign

Courrèges continues its collaboration with photographer Sam Rock with the Togetherness digital campaign, released ahead of Valentine’s Day under the creative direction of Nicolas Di Felice. The project builds on the house’s ongoing exploration of intimacy, restraint, and modern connection, using pared-back imagery to foreground both relationships and product.

Shot against a stark white backdrop, the campaign features models linked by touch — holding hands, standing shoulder to shoulder — creating a visual rhythm that feels deliberate rather than sentimental. The styling remains disciplined and minimal, allowing key pieces to carry the narrative: the zipped buckle bomber, cotton buckle trench, fold slingback shoes, and the Hobo bag. Accessories appear in isolated close-ups, reinforcing Courrèges’ emphasis on form, material, and construction rather than overt branding.

The strength of the campaign lies in its clarity. By resisting theatrical storytelling, Togetherness communicates intimacy through proximity and repetition. Sam Rock’s photography keeps emotion understated, while Di Felice’s direction maintains a consistent tension between softness and control — a balance that aligns closely with the brand’s current visual language.

At times, the concept risks feeling familiar, echoing previous Courrèges campaigns built around neutrality and physical closeness. However, the timing and execution lend it renewed relevance. Positioned around Valentine’s Day without relying on cliché romance, the campaign reframes togetherness as quiet, mutual presence rather than spectacle.

Ultimately, Togetherness functions less as a seasonal statement and more as a continuation of Courrèges’ long-term identity: modern, disciplined, and emotionally restrained, with product design firmly at the center.