An immersive archive project explores the House’s four foundational codes across Shanghai, Beijing, Chengdu, and Shenzhen.
Maison Margiela is opening its process to the public with MaisonMargiela/folders, a new cultural initiative that reframes the House’s most enduring ideas through both physical exhibitions and a living digital archive. Rooted in the codes that define the brand’s past and propel its future, the project unfolds across China this April, beginning with the Fall–Winter 2026 show presented live in Shanghai on April 1 as a special guest of Shanghai Fashion Week. From there, the experience expands into four city-specific exhibitions dedicated to the pillars of Artisanal, Anonymity, Tabi, and Bianchetto—each a meditation on the Maison’s singular language of construction, concealment, and conceptual clarity.
Beyond the runway and gallery spaces, MaisonMargiela/folders extends into the digital realm in a gesture that feels both radical and intimate: the House has made its internal Dropbox folders public for the first time, granting global access to working documents, imagery, timelines, and evolving materials that trace the project from conception to execution. As new files are added, the archive becomes a dynamic record of making—an unfolding narrative rather than a static retrospective. Free and open to all via registration beginning March 17, the exhibitions invite audiences into a rare dialogue with the Maison’s architecture of ideas, where transparency itself becomes a code, and process stands confidently alongside product.
