After nearly four years, the Italian house concludes Marco De Vincenzo’s creative leadership as it enters a new strategic phase
Etro has confirmed the departure of Creative Director Marco De Vincenzo, closing a chapter that spanned nearly four years and marked a period of aesthetic recalibration for the Milan-based house. The decision was reached by mutual agreement as the company prepares for what it describes as a new strategic phase.
De Vincenzo joined Etro during a moment of transition for the heritage label, bringing a contemporary lens to the house’s longstanding codes. His collections explored ways to reinterpret Etro’s signatures—particularly its rich textile traditions and paisley motifs—while aligning the brand with evolving luxury consumer expectations. Over his tenure, the designer helped guide the label through a period defined by stylistic renewal and broader repositioning within the luxury landscape.
The leadership shift arrives amid a broader transformation at Etro following changes in its ownership structure. Private equity firm L Catterton acquired a majority stake in the company in 2021, setting the stage for operational and creative modernization. More recently, in December 2025, a group of industrial investors led by Rams Global—alongside Mathias Facchini of Swinger International and Giulio Gallazzi via SRI Group—acquired the minority stake previously held by the Etro family.
These structural shifts reflect a broader ambition to evolve Etro’s positioning as a global lifestyle house. Founded in Milan in 1968 by Gerolamo Etro, the brand today spans ready-to-wear, accessories, home, fragrances, childrenswear, and eyewear. Its retail network includes more than 160 stores across Europe, North America, the Middle East, and Asia, alongside digital and wholesale channels.
With De Vincenzo’s exit, attention turns to how the house will define its next creative chapter. Etro’s leadership has signaled confidence in the road ahead, emphasizing a continued focus on its heritage of craftsmanship while exploring new directions for the brand’s lifestyle identity.