Coach Collaborates with NYC Street Artists to create a Mural Project

Street art is the lifeblood of New York City. Plastered on the city’s landscape in scintillating neon, it is the vibrant manifestation of its collective consciousness – a measure of its pulse as one of the most fashion-forward cities in the world. Coach recently tapped into that pulse when it collaborated with 13 of New York’s most prominent street artists on an outdoor mural project.

The work of artists like The DRiF, DAIN, and WhIsBe are featured in the project, each incorporating Coach’s signature “C” logo in hues of hot pink, fluorescent yellow, and orange.

Coach creative director Stuart Vevers has long courted an urban audience, flaunting Coach’s NYC roots in ad campaigns since his tenure began in 2013. The mural project is a continuation of that endeavor, an ad campaign designed for the age of Instagram. Readers can expect the chromatic flood of interlocking C’s to trickle from the streets of NYC to their Instagram feeds as fashion enthusiasts pose with the eye-catching murals.