Review of Adriana Degreas Spring 2025 Ad Campaign by Adriana Degreas with Director Enrico Beer Boimond and Model Bertta Kiiskinen
Adriana Degreas celebrates the joy of solitary freedom with a new Spring 2025 collection film directed by Enrico Beer Boimond.
The campaign was captured in Sardinia and stars model Bertta Kiiskinen, who embodies a traveler exploring the Mediterranean island’s gorgeous coastal landscape and resort towns. Seen with a nostalgic and cinematic visual perspective, the production and narrative are rich with a spirit of adventure and romance. But rather than rely on typical narratives of summer love, our traveler remains alone, embracing the freedom of needing only to be in touch with oneself. While the setting itself takes on the role of a supporting character, the messaging of the film is ultimately embracing personal freedom and the luxury of being true to oneself, no matter where one may be.
It’s a fitting emotional arc for a brand that offers a distinctly modernist twist on typical resort and swimwear offerings. At once delicate and bold, the campaign is a focused manifesto of Adriana Degreas’ liberated summer spirit.
Adriana Degreas Creative Director | Adriana Degreas
Director | Enrico Beer Boimond
Model | Bertta Kiiskinen
Producer | Nicole Degreas
Executive Production | Gabriel Weil
Location | Sardinia