Alan Crocetti "Hard Core Fantasy" Ad Campaign

Review of Alan Crocetti “Hard Core Fantasy” Ad Campaign by Photographer Paul Scala with models Gigi Goode and Samuel Watson

Alan Crocetti’s Hard Core campaign is an unapologetic celebration of the erotic body as a canvas for ornament. Blurring the line between vulnerability and provocation, the London-based jewelry designer pushes beyond conventional notions of masculinity and adornment, offering a visual manifesto that is both carnal and sculptural. In a series of stark, high-contrast black-and-white images, Crocetti illuminates the sensuality of jewelry, to not only catch the eye, but capture the intimate connection of adornment. Each frame feels charged, not just with sex, but with self-possession.

The imagery leans into confrontation: rings clenched between teeth, a hand tugging at torn denim, bare skin punctuated by glinting metal. Yet this is not nudity for nudity’s sake. The tension between exposure and control elevates the work beyond voyeurism. Crocetti’s jewelry doesn’t merely accessorize—it asserts. Cast in bold, anatomical forms and worn with intent, the pieces read as both armor and invitation. The campaign speaks to a broader cultural shift: a return to erotic minimalism, where the body becomes the site of both identity and resistance.

What’s notable is the campaign’s resistance to binary storytelling. Gender becomes a flexible tool, not a fixed category. With provocative grooming by Rocio Cuenca one image shows entertainer Gigi Goode gripping the waistband of a male model Samuel Watson’s ripped jeans, fingers heavy with rings that signal dominance. Another frames his lip piercing as a smirk; flirtatious and defiant. The lighting fractures the body into parts: torso, hand, mouth—inviting viewers to reconsider who is being objectified, and why. In this ambiguity, Hard Core creates space for multiple readings: fluid, assertive, intimate.

Strategically, the campaign reinforces Alan Crocetti’s identity as a designer who rejects convention in favor of tension and truth. While many jewelry houses rely on romance, polish, or heritage, Crocetti opts for rawness. His brand isn’t about quiet luxury—it’s about visible edge. Hard Core establishes a visceral pulse with jewelry that demands to be seen and a campaign that insists on being felt.