Review of Alexander McQueen ‘Sprint Runner’ 2022 Ad Campaign by Creative Director Sophie Muller with model Mettenarrative
Alexander McQueen launches a new film directed by award winning director and visual artist Sophie Muller, featuring the Sprint Runner sneaker worn by singer, songwriter and renowned dancer, Mettenarrative.
Inspired by Mette’s fiercely beautiful physicality, the film is the ultimate expression of empowerment through clothing. Mette wears a corset dress with oversized silver metal hook-and-eye detailing and an asymmetric drape skirt in both black and tea rose satin. The dresses are teamed with the McQueen Sprint Runner in classic white.
A modern and streamlined variation of a classic running sneaker, the Alexander McQueen Sprint Runner was first seen on the women’s Spring/ Summer 2022 runway. It has a laced, metal free white leather upper and an exaggerated rubber sole. Available in all white with a white counter heel or in white with a contrast black leather counter heel and in seasonal colours reflecting the palette of both men’s and women’s ready-to-wear, all are finished with an Alexander McQueen signature and three-dimensional McQueen seal.
Mettenarrative is a dancer, actor and musician. Having toured with Pharrell Williams, she came to prominence in the music video for Lemon by N.E.R.D., featuring Rihanna. She has appeared as an actress in Hustlers and in The Old Guard and from 2019 and throughout the pandemic Mette focused her talents on song writing
Creative Director | Sophie Muller Models | Mettenarrative
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