Alexandre Vauthier

Alexandre Vauthier

Spring 2025 Ad Campaign

Review of Alexandre Vauthier Spring 2025 Ad Campaign by Creative Director Franck Durand with Photographer Alessandro Furchino Capria with models Karolin Wolter

For Spring 2025, Alexandre Vauthier strips things back to their elemental core. Under Franck Durand’s direction and through Alessandro Furchino Capria’s lens, the campaign embraces a raw, windswept minimalism—nature and silhouette locked in quiet dialogue. Set against rugged coastal landscapes and sun-bleached roadsides, Karolin Wolter embodies Vauthier’s vision of strength and restraint: sculptural black dresses, tailored jackets, and fluid separates that feel both grounded and in motion.

The simplicity here is its strength. Rather than over-styling or theatrical staging, the campaign lets mood and movement lead, allowing the craftsmanship—and the woman—to command the frame. It’s an elegant reminder that confidence often speaks loudest when it whispers.

Creative Director | Franck Durand
Photographer | Alessandro Furchino Capria
Models | Karolin Wolter

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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