The Partnership with Bring Change to Mind Fosters Dialogue and Support for Young People’s Mental Health Issues
American Eagle Outfitters has unveiled the AE Foundation, an initiative that reinforces the brand’s commitment to improving the lives of teens and young adults. The foundation aims to champion mental health, empower authenticity, and uplift its customer community through philanthropic efforts.
“Today, on World Mental Health Day, we are so pleased to launch the AE Foundation and formally expand our philanthropic commitment,” said Jennifer Foyle, president, executive creative director, AE and Aerie. “Through our partnership with Bring Change to Mind, we are opening a dialogue, building awareness, and creating a better future for all.
Bring Change to Mind, a nonprofit co-founded by Glenn Close, will be the first recipient of an AE Foundation Signature Grant to fund its outreach and high school programs. Close expressed gratitude for American Eagle’s support in bringing mental health conversations to young people.
On Giving Tuesday, the AE Foundation will reveal a Signature Grantee for the 2024 holiday season. The foundation will periodically issue grants of up to $100,000 to national organizations supporting the mental well-being of young people and $15,000 Community Grants to grassroots organizations.
Close and the Bring Change to Mind board of directors will host the 12th annual Revels & Revelations fundraiser in support of teen mental health. Craig Brommers, chief marketing officer of American Eagle, will present the nonprofit with its $100,000 Signature Grant at the event.