Ami Paris Opens First Permanent Corner At Harrods

The French House Expands Its London Presence with a Dedicated Menswear and Accessories Space

Ami Paris has launched its first permanent retail corner at Harrods, marking an expansion of the brand’s presence in the United Kingdom. The move follows the positive response to its previous pop-up boutique inside the luxury department store.

The 55-square-meter space, situated within Harrods in London, will feature menswear and accessories from the Spring-Summer 2025 collection. The boutique introduces Ami Paris’ updated store concept, described by the brand as reflecting the “DNA of the House: fresh, timeless, genuine and depicts the Parisian spirit.”

Materials used in the new corner were selected to align with the design of the brand’s Paris flagship. The store incorporates Euville stone, beige lime champagne gold accents, and natural oak wood. Vintage furniture pieces are also included, reflecting founder and creative director Alexandre Mattiussi’s “passion for art curation.”