AMI will showcase its Spring 2023 collection as part of the official calendar of Seoul Fashion Week, which will fully take place in person again, following over two years of scaled-down events due to the pandemic. The coed show will be held on the first day of the Fashion Week, on October 11th. The AMI Spring 2023 show in Seoul marks the first time the brand returns to hosting international fashion shows after the long pandemic hiatus. In October 2019, AMI hosted its first international show in Shanghai, this was the first time a collection was shown outside of the brand’s Paris hometown.
The show will feature AMI’s Spring 2023 collection for Men and Women, completed for the occasion with exclusive additional pieces, specially designed for the South Korean market.
“It is a great joy to come back to Seoul, and to host AMI’s first international fashion show since 2019. This event is our way to thank the South Korean public for its unwavering support and enthusiasm, ever since AMI was launched in the country. With its genuine passion for fashion and style, its avant-garde spirit and cultural edginess, South Korea has a great understanding of our brand, its Parisian roots and its spirit which explain our decision — something that the show will celebrate on October 11th.“ – Alexandre Mattiussi, AMI’s Founder and Creative Director
The AMI Spring 2023 show in Seoul follows the recent inauguration of the brand’s first flagship store in South Korea, located in the upscale shopping and art district of Garosu-Gil. South Korea remains to date among AMI’s Top 5 international markets.
