Review of Ami Spring 2025 Ad Campaign by Creative Director Alexandre Mattiussi with Photographer Szilveszter Makó with model Sarah Paulson
In a dreamlike Parisian bookstore, Sarah Paulson steps into a story of her own.
Set against Hungarian-born photographer Szilveszter Makó’s signature cardboard world—an imaginary library of paper spines and quiet wonder—the acclaimed actress is cast as both muse and protagonist. Surrounded by literary illusions, she channels the introspective elegance that defines Ami‘s Spring-Summer 2025 collection.
Paulson wears the season’s standout: the Carrousel bag, first revealed on the June 2024 runway, now styled as an everyday talisman. A checkered virgin wool set with delicate ruffles and a sculptural cotton trench coat evoke timeless femininity with a tailored twist.
Soon to appear in All’s Fair, Ryan Murphy’s upcoming series, Paulson’s turn in this campaign captures the same quiet intensity she brings to screen—layered, intellectual, and impossibly chic.
AMI Creative Director | Alexandre Mattiussi
Photographer | Szilveszter Makó
Model | Sarah Paulson