Ami Spring 2023 Ad Campaign Review

Ami x Alan Crocetti collaboration Spring 2023 Ad Campaign with Photographer Daniel Archer and models Migoa Guol and Sanggun Lee

Alan Crocetti has reunited with Alexandre Mattiussi for their second exclusive collaboration. Previously, Alan Crocetti partnered with Alexandre Mattiussi for Fall 2022 with an artistic reinterpretation of the symbol of the heart.

For the latest collaboration, inspiration was once again drawn from the reinterpretation of the heart but entwined with Crocetti’s brand message; Love your vessel. Find your armour.

“For our second Ami collaboration I decided to emphasise the true meaning of the two-directional hearts. Both Ami and Alan Crocetti share the same ethos. One that embraces the meaning of Love. In jewelry, it is said that when you wear a ring with its front towards you it means you wear it for yourself, worn the opposite way is to show it to someone else. In the Ami x Alan Crocetti jewelry collection, you have the hearts facing both ways, conveying the idea that you’ve got to love yourself the same way you project and give love others.” – Alan Crocetti