Amina Muaddi Summer 2024 Ad Campaign

Amina Muaddi

Spring 2024 Ad Campaign

Review of Amina Muaddi Summer 2024 Ad Campaign by Photographers Tanya Posternak and Zhenya Posternak with model Anok Yai

Amina Muaddi explores angles of expression with a new Summer 2024 campaign by photography sister duo Tanya and Zhenya Posternak.

The duo captures model Anok Yai in a set of slick portraits in a minimal studio space that sets of her striking figure as well as the sleek and angular lines of the summer collection’s star accessories. The campaign makes a strong visual impact that rises above its conceptual simplicity through strong casting and a visual perspective that knows how to make the most of this casting choice and a design vision.


Photographer | Tanya Posternak and Zhenya Posternak
Art Director | Jahleel Weaver
Model | Anok Yai
Stylist | Katie Burnett
Hair | Olivier Schawalder
Makeup | Patrick Glatthaar


Senior Fashion Writer | The Impression