The Los Angeles brand brings its signature blend of West Coast style and luxury to the heart of Milan’s Quadrilatero district
Amiri is crossing the Atlantic. The Los Angeles-based brand, founded by Mike Amiri, is set to open its first European store at the end of the year, right in the heart of Milan’s Quadrilatero district.
The new flagship will sit on the corner of Via della Spiga and Via Sant’Andrea, a prime spot in one of the city’s most iconic shopping areas. At just over 2,400 square feet, it marks the brand’s 30th store globally, and its first physical presence in Europe.
Since opening its first flagship on Rodeo Drive in 2020, Amiri has grown steadily, expanding across the U.S. and internationally. At the same time, the brand has stayed true to its Los Angeles roots, as seen in their latest pre-fall campaign.
Amiri leaned into its signature blend of laid-back and luxe, which featured sun-soaked LA backdrops, vintage-style tees, patch-covered outerwear, sleek evening looks, and a new line of gold-accented sunglasses in classic shapes. More recently, the brand tapped boxing champion—and longtime fan—Canelo Álvarez as a brand ambassador as part of a broader push to connect with its growing Latin American fanbase.
For Amiri, bringing its blend of Los Angeles attitude and refined craftsmanship to Milan is more than expansion. It’s about joining a conversation that’s been happening here for decades, and making its mark in a place where fashion is as much identity as it is industry.