Amiri Opens Atlanta Flagship Store

Amiri announced the opening of a new location in Atlanta, Georgia. The store comprises 4000 sq ft and houses both men’s and women’s ready-to-wear collections, alongside kidswear and the brand’s accessories.

Located in the city’s iconic Phipps Plaza luxury shopping mall, this opening marks the brand’s fifth US store and seventh worldwide. Designed by Mike Amiri, CEO and Creative Director, in partnership with Paris design studio NOCOD, architectural design firm Two One Two Design, Amiri Atlanta continues to bring the brand’s immersive world to its strong community.

Taking its cues from an established retail blueprint, the Atlanta location translates the Amiri design codes within an atmosphere of openness, comfort and craft. Strong materials including natural oak, precious marble and stainless steel are complimented and contrasted by warm, soft lounge spaces. These curated areas are defined by a contemporary eclecticism, decorated with Californian flora and modernist furniture chosen by Mike Amiri in collaboration with interior designer Katherine Waronker, including the brand’s signature MA chair, cast in a mint tone exclusive to the Atlanta boutique.

Employing familiar touchpoints found across all the brand’s retail locations, the store conceptualizes an environment of sculptural modernism defined by Amiri’s distinctive spirit of artistry.