Amiri Pre-Spring 2025 Ad Campaign

Review of Amiri Pre-Spring 2025 Ad Campaign by Creative Director Mike Amiri and Director Hart Leshkina

Amiri shares a cinematic celebration of Hollywood nightlife with its Pre-Spring 2025 campaign by director Hart Leshkina.

The campaign continues the nostalgically cinematic exploration of rising Hollywood stars undertaken in the brand’s Fall 2024 campaign. This time, however, the characters are off-duty, discovered at the late-night hideaway of The Benjamin, a seemingly time-transcending art-deco gem of a bar with wood paneling, velvet furniture, and warm light from chandeliers glinting off of mirrors. The young protagonists play pool and cards, a visual motif that echoes throughout the collection itself, the vintage-inspired detailing of which feels right at home in this space.

Set to a neo-soul soundtrack, the accompanying short film puts these scenes in motion, focusing on evocative details that further the richly flavorful atmosphere: ring-laden fingers stirring a martini, a break shot colliding with racked pool balls, cards changing hands.

Amiri’s recent campaign outputs have made use of an excellent combination of setting and mood, creating an atmosphere in which Mike Amiri’s thematic, vintage-inspired collections come to life and feel right at home. This campaign is a strong continuation of that approach, furthering the story while leaving it open-ended and inviting customers to create their own chapter.