Fur roared its way back onto the runway for Fall 2025. With contemporary innovations meaning that faux fur can have all the character (or even more) of the real thing, today’s leading designers are incorporating the animalistic energy of the lushly luxurious material in myriad ways, from statement coats to playfully textural details.
The arrival of this trend also seems to mark the death knell of quiet luxury. After all, there’s nothing subtle about a big fur coat, but it offers a way to convey status and impact while staying closer to a classic idea idea of luxury, as opposed to resorting to the overt references of the logomania era. A reckoning with the role of heritage and history in shaping contemporary identity was central to this season, and new approaches to fur offer an instantly recognizable way to get at that history.
Prada got ahead of the trend with its menswear collection, but it was the women’s collection that felt like the season’s most thoughtful use of fur, as the in-dialogue duo of Raf Simons and Miuccia Prada used rawness and contrast to explore intuition and identity. Gucci and Ferragamo, meanwhile, nodded to the classically Italian glamor of a sumptuous fur coat. Rabanne managed to make fur feel futuristic, while others nodded more directly to its primitive roots.
