Ann Demeulemeester Unveils SS25 Pre-Collection Under New Creative Director

Stefano Gallici’s First Collection Emphasizes Timeless Elegance And Artistic Collaboration

Ann Demeulemeester has announced the launch of its SS25 Pre-collection, the first under the direction of new Creative Director Stefano Gallici. This curated collection aims to capture the brand’s signature timeless elegance and versatile sophistication. The “Wardrobe Collection” fuses artistry and functionality, reflecting the brand’s ethos and Gallici’s vision of creating a modern uniform.

Central to the collection is Gallici’s commitment to community building and fostering artistic expression. Highlighting his collaborative approach, Gallici partnered with London-based musician October Logan, whose artistic sensibilities are infused into the garments through captivating graphics referencing her music and lyrics.

“The designs see October infusing her distinct artistic sensibilities into the garments,” the announcement stated. The collaboration emerged from intimate conversations and shared creative visions, adding a unique dimension to the collection.

The launch of the SS25 Pre-collection marks a significant milestone in Ann Demeulemeester’s history, expanding its product range and appealing to a broader audience. As the brand continues to innovate and challenge conventions, it remains dedicated to empowering individuals to embrace their unique sense of style and identity.

The collection will be available in stores from November 2024.