Anna Wintour & Edward Enninful Promoted In Condé Nast Global Restructure
Condé Nast Works To Unify Their Publications And Names Anna Wintour Global Chief Content Officer
Changes are occurring at Condé Nast as Anna Wintour has been named chief content officer for Condé Nast worldwide. Wintour will also serve as global editorial director of Vogue while continuing her oversight of Vogue U.S..
Wintour’s promotion represents a considerably large shift in the company’s structure. Most of the international titles were, until now, run by editors from each of those individual countries, but this restructuring gives the leadership teams in New York and London more control. Edward Enninful will become the Vogue European editorial director for the markets owned and operated by Condé Nast, which include the U.K., France, Italy, Germany and Spain.
These changes follow on the heels of major departures from the organization. Angelica Cheung, the head of Vogue China for nearly two decades, stepped down last Tuesday. After Ms. Cheung’s exit, Christiane Arp, the head of Vogue Germany, announced her departure. Also this month, the head of Vogue Spain, Eugenia de la Torriente, declared she would be leaving the company. These changes coincide with the company’s declining ad sales and worldwide changes due to Covid.
Wintour’s appointment was the pivotal step in Condé Nast’s moving forward with their new global content strategy, leadership teams and structure. The company will transform its creative operations to better serve audiences and advertising partners by appointing global leadership teams to its storied brands. This new strategic approach to content creation brings an emphasized focus, across the company’s worldwide portfolio of brands, on quality and reach. The complete redesign and investment in editorial operations will transform how the creative teams create, share, translate, adapt and distribute content across platforms and formats. By strengthening each brand’s ability to bring talent and the very best in journalism and storytelling together across a global media infrastructure, the company will more effectively meet advertisers and audiences where they are now and where they will be in the future.
Anna’s appointment represents a pivotal moment for Condé Nast as her ability to stay ahead in connecting with new audiences, while cultivating and mentoring some of today’s brightest talent in the industry, has made her one of media’s most distinguished executives.
– Roger Lynch, CEO of Condé Nast
Christiane Mack, chief content operations officer, who has largely been responsible for the unification of the creative teams across video, digital and print, will continue in her role, reporting to Wintour and Condé Nast Entertainment president Agnes Chu, to continue implementing the rollout of the global operating model.
Condé Nast has also appointed global editorial directors of AD, Condé Nast Traveler and GQ, with the remaining global brands to follow in early 2021. The global unification of the brand editorial teams will enable the brands to create the best version of each global story or piece of content and distribute it in customized ways for each local edition. The global editorial directors will continue to oversee the edition of their title in their home market in addition to their new global brand responsibilities.
Amy Astley will be the global editorial director of AD, Divia Thani will be the global editorial director of Condé Nast Traveler and Will Welch will be the global editorial director of GQ. Similarly, Simone Marchetti has been promoted to European editorial director of Vanity Fair, inclusive of the editions published in France, Italy and Spain. Vanity Fair U.S. and U.K. editions will continue to be overseen by editor-in-chief Radhika Jones.
The relationships we have with our audiences today are ongoing exchanges of ideas and opinions, and Edward, Amy, Divia, Will and Simone are masterful in their approaches to creating content that inspires, challenges and delights. As we look to the future of Condé Nast, we will use the unmatched combination of our global reach and local knowledge and identity of our titles to tell the most important, inclusive and inspiring stories of our time.
– Anna Wintour
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