Subtitle: Michael Kors fall campaign focuses on timelessness and modernity
Michael Kors is putting an emphasis on classic styles in his fall campaign featuring some well-known names. ‘Timeless: Michael Kors’ was created by Dutch photographers Inez van Lamsweerde and Vinoodh Matadin, and styled by Carlos Nazario.
The new campaign spotlights models Julia Nobis, Lina Zhang, and Anok Yai, posing for portraiture in a studio designed to accentuate the sophistication and subtle sensuality of the fall 2024 ready-to-wear and accessories collection.
“I’m always working to design fashion that will stand the test of time,” said Kors. “This collection is very much about timelessness and modernity, and I wanted the imagery to feel at once forever and very fashion, with a power that comes from both the models and the clothes.”
The 2024 fall collection is a blend of sculptural tailored pieces, lingerie-inspired dressing from the 1930s, the opulence of the 1990s, and the more relaxed feel of today. The collection is completed with soft knits, lace, and bias-cut satin combined with sharply tailored suits and statement outerwear. The color palette is a moody mix of cappuccino and chocolate, black and ivory, and makeup shades ranging from shell to blush.
The collection’s pumps and slingbacks complement the clothes while oversized or shrunken top-handle bags present a season’s play on proportion. Kors’ new chain-handle, M-shaped Manhatta bag is also featured.
Michael Kors launched his eponymous brand in 1981 and currently produces a variety of ready-to-wear fashion, footwear, accessories, wearable technology, watches, and fragrances under the labels Michael Kors Collection, Michael Michael Kors, and Michael Kors Men’s.
The Kors brand is owned by Capri Holdings, which is currently negotiating an $8.5 billion acquisition deal with Tapestry Inc. However, this deal has been halted by the Federal Trade Commission due to concerns about competition in the accessible luxury handbag market. As a result, Kors remains in turnaround mode while Capri reported earlier this month that the brand’s sales dropped by 14.2 percent in the first quarter, amounting to $675 million with an operating income of $75 million.
