Anya Hindmarch Relaunches The Ice Cream Project

The Festive Summer Activation Returns to the Designer’s The Village Retail Space

As part of her conceptual retail space in London The Village, Anya Hindmarch is relaunching The Ice Cream Project, a festive summer pop-up featuring a range of unexpectedly delicious collaborative ice cream flavors set in a unique tasting experience.

The third annual edition of The Ice Cream Project will be serving an all-new line up of unexpectedly delicious ice creams and sorbets – with a few return cameos back by popular demand – all in celebration of Anya’s favourite cult food brands. Flavors include Kikkoman soy sauce, Tropicana orange, Filippo Berio pesto, and more, each hand-made in small batches in Devon.

This year also features a new blind taste-testing experience, as well as limited-edition T-shirts and ballcaps in celebration of frozen deliciousness.