Limited-edition release features apparel, remixes, and curated playlist
Launching June 3, 2025, the Balenciaga Music | Britney Spears series introduces a collaborative release that spans fashion and music. The collection includes limited-edition ready-to-wear pieces, a playlist curated by Britney Spears, and two remixes of her songs by BFRND. It was revealed within the Balenciaga by Demna “Exactitudes” Spring 2026 lookbook, marking Spears’ first joint effort in both industries.
The series—available immediately in select Balenciaga locations and online—features T-shirts, hoodies, and silk twill flags printed with Spears’ autograph and archival images by Rankin and Steven Klein. The collection also includes brim-pierced caps with jeweled and studded details. Each piece is treated to resemble vintage music merchandise, incorporating hand-drawn style graphics meant to evoke signed memorabilia.
“I have always loved fashion and was so honored and excited Balenciaga and Demna chose to collaborate with me on Demna’s last collection with the House. I hope my fans love it as much as I do! These are some of my favorite images from such an amazing time in my career and life, and I’m so excited to share it with everyone,” said Britney Spears.
A companion playlist curated by Spears is available through the Balenciaga Music Hub on balenciaga.com, which links to platforms including Apple Music and Spotify. The playlist features songs from her catalog alongside tracks that have influenced her.
The launch also includes a music release titled Britney4ever by BFRND, featuring an official remix of “Gimme More,” which debuted in the Balenciaga Summer 2025 show, and a rework of “Oops!… I Did It Again” for its 25th anniversary. The EP will be released by Sony Music and accessible on Spotify and Apple Music via BFRND’s artist profile.
BFRND, a French composer and long-time musical collaborator for Balenciaga, has created original soundtracks for all collections since 2017. His role has been key in defining the label’s cultural identity through sound.
“Britney is a trailblazer, she defined pop music and inspired generations of artists, reworking her legacy is a great honor,” said BFRND.
