The Collection Applies the House’s Signature Style to Ready-to-Wear, Accessories, Gear, and Equipment
Balenciaga is the latest house to enter the luxury skiwear game, with the brand’s first ski collection launching October 26th.
The Balenciaga Skiwear collection debuts a wide range of winter sport products in the form of technically advanced ready-to-wear, accessories, equipment, and gear. Using innovative materials and techniques designed for visibility, insulation, aerodynamics, and protection, the collection evolves design themes that have become Balenciaga signatures while introducing functional athletic objects – a snowboard, skis, a helmet, and poles for downhill, cross-country skiing, or hiking – for the first time.
The announcement of the collection arrives in tandem with a concise campaign that, in classically ironic Balenciaga fashion, finds its models wearing their oversized and warm skiwear silhouettes on the beach.
Also inaugurating the launch of the collection are in-store pop-up takeovers at Balenciaga boutiques in Japan and Korea.
