The Balenciaga Skiwear collection debuts a wide range of winter sport products in the form of technically advanced ready-to-wear, accessories, equipment, and gear. Using innovative materials and techniques designed for visibility, insulation, aerodynamics, and protection, the collection evolves design themes that have become Balenciaga signatures while introducing functional athletic objects – a snowboard, skis, a helmet, and poles for downhill, cross-country skiing, or hiking – for the first time.
The announcement of the collection arrives in tandem with a concise campaign that, in classically ironic Balenciaga fashion, finds its models wearing their oversized and warm skiwear silhouettes on the beach.
Also inaugurating the launch of the collection are in-store pop-up takeovers at Balenciaga boutiques in Japan and Korea.
WHERE FASHION GETS CREATIVE
Press ESC to close
This article is available exclusively to The Impression+ members
The Impression+ provides premium insights and creative intelligence for industry leaders and their teams to stay ahead of the trends transforming the fashion industry.